Note: Included at a discount with the BlogWinners Full Membership.
After you discover the keywords you’re going to write about, it’s just as important to know how to structure a blog post. In this chapter, I’m going to give away the formula I never intended to give away, and it may be the most valuable part of our entire course.
Content is king, but if you don’t structure it correctly, no one will never find it. You don’t have to be a great writer to write successful blog posts. We’ll provide you with worksheets that will help you to get started writing blog posts that rank on Google and help you avoid the common mistakes that prevents websites from being successful.
In 2013, David Payette left his job at an Apple Store to start a freelance web design business called Payette Forward. Figuring that "having a blog" would sound good to potential clients, one morning in August 2013, David sat down and wrote the only blog post he ever intended to write, and forgot about it. Six months later, that blog post went viral and 5 million people read it in a week.
David relocated to Maui and worked as an SEO and WordPress consultant, occasionally publishing articles on payetteforward.com. As traffic to his website continued to grow, David stepped back from client work entirely to focus on his own projects.
Currently based in New York, David has transitioned Payette Forward from a one-man operation to a small startup with team members in the United States and abroad. He and his team have recently launched BlogWinners, an online course that teaches people how to replicate David's formula for success so that they too can enjoy the freedom of a decentralized lifestyle.