Planning What To Write About
The first step in creating a successful website is to find your niche. If you're struggling, don’t worry: Everyone is an expert in something!
Note: Available for FREE with the BlogWinners Beginner Membership.
The first step is to figure out what you’re going to write about. You need to find your “niche” — meaning the topic that you are going to focus on. If you’re struggling to find your niche, don’t worry: I firmly believe that everyone is an expert in something. You probably don’t realize how valuable the information inside your head actually is. Whether comes from your job, a hobby, or something that you intuitively know a lot about, you are full of information that people want to know — and that makes it valuable.
After you’ve found your niche, we’ll help you hone in on one of the goals of every successful website: creating evergreen content. We’ll dive deep into the differences between evergreen and viral content and help you understand the keys to creating what everyone wants: passive income. (We actually know how to do it.)
In 2013, David Payette left his job at an Apple Store to start a freelance web design business called Payette Forward. Figuring that "having a blog" would sound good to potential clients, one morning in August 2013, David sat down and wrote the only blog post he ever intended to write, and forgot about it. Six months later, that blog post went viral and 5 million people read it in a week.
David relocated to Maui and worked as an SEO and WordPress consultant, occasionally publishing articles on payetteforward.com. As traffic to his website continued to grow, David stepped back from client work entirely to focus on his own projects.
Currently based in New York, David has transitioned Payette Forward from a one-man operation to a small startup with team members in the United States and abroad. He and his team have recently launched BlogWinners, an online course that teaches people how to replicate David's formula for success so that they too can enjoy the freedom of a decentralized lifestyle.