Images, Alt Tags, and Optimization
Find out how to use images to help your website's SEO and avoid mistakes that can hurt it, and how to optimize your images automatically using WordPress.
Note: Included at a discount with the BlogWinners Full Membership.
How important are images on a website? Hugely important! Images have everything to do with SEO and can help you to rank highly on Google (or not at all, if you use them incorrectly).
We’re not experts in photography, and creating great images doesn’t require you to be one. It’s more important to know the key aspects of how to optimize images for the internet — the wrong settings can kill your ranking. In this chapter, we’ll show you the software that we use use to edit and design images, as well as show you how to optimize your images for SEO success.
In 2013, David Payette left his job at an Apple Store to start a freelance web design business called Payette Forward. Figuring that "having a blog" would sound good to potential clients, one morning in August 2013, David sat down and wrote the only blog post he ever intended to write, and forgot about it. Six months later, that blog post went viral and 5 million people read it in a week.
David relocated to Maui and worked as an SEO and WordPress consultant, occasionally publishing articles on payetteforward.com. As traffic to his website continued to grow, David stepped back from client work entirely to focus on his own projects.
Currently based in New York, David has transitioned Payette Forward from a one-man operation to a small startup with team members in the United States and abroad. He and his team have recently launched BlogWinners, an online course that teaches people how to replicate David's formula for success so that they too can enjoy the freedom of a decentralized lifestyle.