Backlinks aren't what they used to be, but they still matter. Learn the current reality of backlinks, how to build good ones, and how to avoid deadly mistakes.
Note: Included at a discount with the BlogWinners Full Membership.
If you've ever had a discussion with an SEO expert, you've probably heard the word backlink used at least once. Backlinks were the holy grail of SEO in days gone by, and they still matter — just not as much as they used to.
This is probably one of the more "controversial" chapters in BlogWinners, but we have the evidence to back up our claims. Over and over, our websites rank in Google without a strong "backlink profile."
Learn the importance of backlinks today, how to build good ones, and how to avoid costly mistakes that can cause your website to get kicked off of Google entirely in this chapter about backlinks.
In 2013, David Payette left his job at an Apple Store to start a freelance web design business called Payette Forward. Figuring that "having a blog" would sound good to potential clients, one morning in August 2013, David sat down and wrote the only blog post he ever intended to write, and forgot about it. Six months later, that blog post went viral and 5 million people read it in a week.
David relocated to Maui and worked as an SEO and WordPress consultant, occasionally publishing articles on payetteforward.com. As traffic to his website continued to grow, David stepped back from client work entirely to focus on his own projects.
Currently based in New York, David has transitioned Payette Forward from a one-man operation to a small startup with team members in the United States and abroad. He and his team have recently launched BlogWinners, an online course that teaches people how to replicate David's formula for success so that they too can enjoy the freedom of a decentralized lifestyle.